Board of Directors
The Board of Directors for NASRC is composed of leaders from the supermarket and refrigeration industries, all of whom are committed to driving transition toward more sustainable, climate-friendly refrigeration technology.
Bryan Beitler CEO
CoolSys - Vice President of Engineering
Mr. Beitler’s career includes 35+ years experience in refrigeration and HVAC design, sales, energy and operations support for businesses focused on grocery retailers and other clients in cold storage and process refrigeration. Mr. Beitler’s responsibilities over the years have been highly technical, managing engineering services, manufacturing of refrigeration equipment, providing direct sales support to select customers, as well as operations support and management of field construction operations. He holds a degree in Engineering Technology with emphasis on refrigeration and HVAC from California Polytechnic State University, San Luis Obispo Ca. Mr. Beitler participates in industry organizations such as ASHRAE & FMI. He is a contractor’s license qualifier, and holds 30+ licenses in various states and regions, and recently was a co-author of an ASHRAE sponsored Commissioning Guide for Commercial and Industrial refrigeration systems. Mr. Beitler resides with his wife Lynne in Alta Loma, Ca. He enjoys fly fishing, golf, the family summer home near Yellowstone Park, and performing the important tasks of being a father to two wonderful children, and two equally wonderful grandchildren.
Peter Dee, Chair
Danfoss - Sales & Service Director, Danfoss Food Retail Sales & Services North America
Peter Dee is Sales & Service Director of Danfoss Electronics North America, a $400 million subsidiary and largest market for the global manufacturer of high-efficiency heating, air-conditioning, refrigeration, and motion systems. He has over 30 years of industry experience. Peter joined Danfoss in 2012 and leads the companies’ development of business in supermarkets and commercial refrigeration, responsible for accelerating the adoption of natural refrigerants and technologies to reduce energy consumption. Prior to joining Danfoss Peter was President of Cool Controls and Energy MCS, based in Ireland. He has a Master’s of Business Administration degree in Management from Florida International University and a Bachelor’s in Electrical Engineering.
Brad Person, CFO
Brad Person is the President/Owner for Sustainable Energy Expense Reduction and Refrigeration (SEER2), a family operated business focused on facilitating key customer objectives, including asset retirement, environmental compliance, operations, energy efficiency, controls, and performance. Brad is a third-generation commercial refrigeration industry professional and entrepreneur.
Prior to his role at SEER2, Brad was the owner of a family refrigeration contracting service business, which he helped grow to employ over 175 people and establish a strong industry presence in the southwest US region. After the business was acquired by Carrier/Tyler in 1999, Brad held various general management, strategic, operational, financial, technical, and sales roles for Carrier/Tyler before becoming the Senior Vice President of Operations for Source Refrigeration, where he led a team of approximately 2000 service/installation employees and subcontractors responsible for the maintenance, construction, development, and deployment of refrigeration, HVAC, and energy solutions for grocery retailers.
Brad has been with SEER2 since 2014, and utilizes his industry knowledge, experience, and relationships to support the objectives, initiatives, and goals of his commercial refrigeration customers. Brad holds a Bachelor’s degree in Business/Finance from Arizona State University.
Todd Washburn, Secretary
True Manufacturing - Director of Sales and Marketing, Retail and Display Division
Todd has been with True Manufacturing for over twelve years and currently leads a team of sales and marketing professionals to drive continuous value to True’s ever expanding global customer base. In addition to achieving sales objectives, Todd is responsible for product portfolio expansion and successfully launching new technologies into the commercial refrigeration market. Todd’s engineering background along with eighteen years of refrigeration industry experience, has allowed him to drive value through technology and support True’s leadership position in the industry related to implementing energy efficient technology and environmentally responsible products like natural refrigerants. Todd is a member of True's Leadership Steering Committee, providing leadership, vision, and support to the future of True’s overall organization. Growing up in Maine, Todd developed a passion for the outdoors and enjoys any activity related to water and snow, as well as the occasional relaxing day playing golf. Todd also enjoys traveling with his wife and children. Todd earned his Bachelor of Science degree in Engineering at the University of Maine.
Whole Foods Market - Global Energy Coordinator
Aaron Daly is Global Energy Coordinator for Whole Foods Market and is supporting the company’s twelve regional offices in all aspects of energy management. Aaron is working with colleagues to meet the company goal of 25% reduction in per square foot energy usage by the end of 2015 and is developing the Company’s renewable energy portfolio. Prior to working at Whole Foods Market, Aaron was a National Account Manager at PECI, a not-for-profit energy efficiency consulting group based in Portland, OR. At PECI, Aaron worked with retailers such as Supervalu – Albertsons, Trader Joes and others on the development and execution of energy management programs. Aaron is a Certified Energy Manager and holds an MS in energy management from Sonoma State University.
H-E-B - Vice President of Design
Paul Anderson serves as the Vice President of Design for H-E-B. Paul has over 20 years of experience in the manufacturing, design, installation and service of commercial and industrial equipment, and a passion for efficient operation of building systems, having held a various positions at multiple Fortune 500 companies, including Target, John Deere, Eaton Corporation and Ingersoll-Rand. In addition to his current role at H-E-B, Paul also serves as the Chairperson for the North American Sustainable Refrigeration Council (NASRC) and sits on the Food Marketing Institute’s Energy and Store Development committee.
Paul earned his Bachelor of Science degree in Mechanical Engineering from Iowa State University and an Associates of Applied Science degree in Climate Control Technologies from North Iowa Area Community College.
Whole Foods Market - Sustainable Facilities Coordinator, Northern California Region
Among his responsibilities, Tristam oversees the implementation of environmentally responsible programs and sustainable engineering initiatives for 45 facilities and counting that make up the company’s Northern California Division. Tristam is a LEED Accredited Professional and holds a broad array of environmental expertise in areas including energy/resource management, refrigeration systems, and renewable energy. His design coordination on locations on the east and west coasts have earned Whole Foods Market six EPA GreenChill Platinum Certifications. Tristam’s work on the company’s flagship store at Third and 3rd in Brooklyn, NY secured the store's designation as the first synthetic-free refrigerant supermarket in the U.S. He is also a member of WFM’s Global Green Mission Leadership Team. Prior to being employed by Whole Foods Market, Mr. Coffin worked in alternative energy and transportation for the Transportation Research Center of Vermont as well as in natural sciences and advocacy in Yellowstone National Park, Montana. Mr. Coffin holds a Bachelor’s Degree in Environmental Studies from the University of Vermont.
Walmart Stores Inc. - Director of Energy Efficiency
James McClendon is Director of Energy Efficiency for Walmart Stores, Inc. Mr. McClendon joined Walmart in 2005 in a leadership position to develop new energy efficient designs and identify retrofit strategies to reduce the total energy consumption in new construction and the existing building portfolio.
Mr. McClendon leads a team in response to Walmart’s publicly stated goal to reduce their GHG emissions in alignment with the Paris accord. Components of this goal include installing 7 Billion kW of renewable energy and reducing their building energy intensity footprint (in kWh/sq-ft) by 20% which encompasses over 750 million square feet of existing buildings. Efforts towards this goal have led to many new industry developments including LED lighting, refrigeration system technologies and cooling applications.
Prior to joining Walmart, Mr. McClendon accumulated over 20 years of experience in the HVAC/R industry in both owning and managing companies from service & contracting to design & engineering. He has worked in the commercial, industrial, institutional and governmental sectors representing the contractor, designer, supplier and owner perspectives.
Mr. McClendon is a registered Mechanical Engineer, as well as a CEM, CEA, IPMVP, LEED, & NEBB.
Hillphoenix - Head of R&D, Technology, & Innovation
Michael is an engineering executive with 33 years of technical & business leadership in successful new product & process development, and commercialization of complex industrial products/processes in five industries: Oil & Gas Exploration & Services, Gas Turbines, Fuel Cells, Automotive, Power Generation, and HVAC & Refrigeration. He has broad experience across major functional areas including P&L ownership, finance & strategy, engineering, technology, R&D, operations, and business development. Michael has expertise in product development, systems engineering, verification & validation and leading global engineering organizations.
Currently, Michael serves as the Head of R&D, Technology & Innovation for Dover Food Retail in Atlanta, GA. He is a graduate of the Georgia Institute of Technology and holds a Masters in Engineering from University of South Florida and an MBA from the University of Miami. His previous company experiences include Fluidic Energy (battery startup), Generac (power generation), Halliburton (oil & gas), Pax streamline (refrigeration startup), Carrier (HVACR), UTC Fuel Cells (fuel cell technology), and Pratt & Whitney (military aircraft engines).
KW Refrigerant Management Strategy - Owner
Keilly Witman is the owner of KW Refrigerant Management Strategy, a consulting firm that helps the supermarket industry manage the many strategic challenges of today’s and tomorrow’s refrigeration world. Prior to starting her own firm, she single-handedly ran the EPA’s GreenChill Partnership, which grew to encompass over 8,500 supermarkets nationally during her tenure. Keilly has held over 50 webinars on refrigeration and refrigerant management, co-authored best practice guidelines for refrigerant leak prevention and repair, installation leak tightness, and R-22 retrofits, written dozens of articles on current topics in refrigerant management, and developed tools to help supermarkets calculate the financial and environmental impact of their refrigerant emissions. In 2010, she was named one of the industry's 50 most influential people by Supermarket News. Keilly has a Law Degree and a Master’s in Environmental Policy from Vermont Law School.
Sporlan Division of Parker Hannifin - Business Unit Manager
Mark Schmalz is the Business Unit Manager for the Refrigeration Business at Sporlan. He is responsible for multiple markets including Food Retail, Food Service, Industrial Refrigeration, and Transport Refrigeration. Micro Thermo Technologies is also part of Mark’s business which is a leading controls solution in North America and a proven CO2 solution for many supermarkets.
He has had significant exposure to natural refrigerant applications and has helped lead key initiatives for both Food Retail and Industrial applications. Mark has experience across numerous functional areas including P&L ownership, marketing, business development, operations, and sales. He holds an Industrial Engineering degree from the University of Missouri and an MBA from the University of Florida. He has been in the refrigeration and air-conditioning industry and with Parker for 16 years.
BITZER US, Inc. - President
Paul Conlon is the President of BITZER US, Inc. an independent subsidiary of BITZER SE, the largest independent semi-hermetic piston and screw compressor manufacturer globally with revenues exceeding 750 million Euro.
Paul has over 20 years of experience in Finance and Business Development, and has been with BITZER for 5 years. Prior to joining BITZER Paul was the CFO of a Private Equity Owned Company. He has an MBA from Kennesaw State University.
Carter Group International - Technical Director
Darren Russell currently serves as the Technical Director for Carter Retail Equipment, where he is responsible for the development of existing and new retail display cabinets for the Carter’s international food retail market. Darren oversees a team of twenty engineers who utilize cutting edge technologies to design and approve Carter technologies. His engineering background and over 30 years of retail engineering experience have given him a deep understanding of all aspects of the industry.
Prior to joining Carter in 2016, Darren worked for Wm Morrison Supermarkets Plc. as a refrigeration engineer, maintenance manager, and capital projects and program manager and for Honeywell Control Systems as a field technical supervisor and operations manager.